Tuesday, 5 March 2019

Book bargain in Shanghai, 1919

In addition to the London-based Mudie's Library's book bargain advertisements (see below) on the North-China Daily News (NCDN) in 1919, the leading Shanghai bookseller Chinese American Publishing, aka the American Bookshop held book bargain sales in the shop regularly and posted advertisements on the same newspaper to attract customers to visit them on 26 Canton Road (see below).

The advert lists a wide range classic works including classical philosopher Plato and essayist Plutarch, sixteenth-century writer Cervantes and playwright Shakespeare (who died on 22 and 23 April 1616 respectively), nineteenth-century authors Burns, Balzac, Hugo and Maupassant, and the contemporary novelist Kipling. "In splendid bindings, and antique paper and clear type", they are offered readers, or more likely book collectors to furnish their houses, at special prices cheaper than publishers price.  

NCDN, 31 January 1919, p. 11.

NCDN, 24 February 1919, p. 15.


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