周聚康西書社 Chow Tzu Kong

1915年，浙江鎮海人周聚康以本金100元於四川路111號成立周聚康西書社，售賣英文、法文、德文及意大利文等西書（如Modern Library、小說、哲學、科學、字典等）、報紙、雜誌（如電影雜誌）、文具、辦公室和學校用品，甚至是玩具，一應俱全。

據《張元濟日記》1919年8月22日所載：＂叔良告一九一九新版韋白司脫大字典、周聚康只售十一元＂（頁634）

F. Max Muller

This great orientalits received numerous honours and the title page of his Rig-Veda-Sanhita (1874) presents his honours in an absolutely awesome way. (You may need to adjust your font size view setting to better enjoy this post)

Knight of the Order Pour le Merite, Foreign Member of the French Institute, of the Royal Sardinian Academy, of

the Royal Bavarian Academy, of the Royal Hungarian Academy, of the Royal Irish Academy, of the Royal

Society of Upsala,  of the American Philosophical Society;  Honorary Member of the German Oriental

Society, of the Royal Asiatic Society, of the Asiatic Society of Bengal, of the Royal Batavian Society

of Arts and Sciences, of the American Academy of Arts and Sciences, of the Royal Society of

Literature of England, of the Cambridge Philosophical Society, of the Royal Academy of

Sciences at Amsterdam, of the Literary Society of Leyden, of the Anthropological

Institute of Great Britain and Ireland, of the Ethnographic Society of Paris, of

the American Oriental Society, of the Archaeological Society of Moscow,

of the American Philological Society; Corresponding Member of

the  Royal  Academy  of  Berlin,  of  the  Royal  Society  of

Gottingen, of the Royal Academy of Lisbon; Honorary

Doctor of Laws in the Universities of Cambridge

and Edinburgh; Professor of Comparative

Philology, and Fellow of All

Souls College, Oxford,

&c. &c.

note: taken from Norman J. Girardot's The Victorian Translation of China: James Legge's Oriental Pilgrimage (2002), p. 149. (how many institutions and countries listed?)

As a sequel of the post on May 10, 'What a girl should learn', which displays a list of virtues in a right triangle shape, this inverted pyramid also appeals to specutacular visual impact on readers in the late Victorian Britain. It was indeed a period of creative visual innovation and design in print, e.g. newspapers, books, and posters.