Cooking/lifestyle programmes have been phenomenally successful throughout the world, from Iraq to HK.
It tends to be gender-specific. Take home chief, beautifully translated in Chinese as 帥哥廚師到我家 in Taiwan, is hosted by the Aussie mast chief Curtis Stone, whose shiny smiling face and sexy outlook have conquered every shocked charming young lady shoppers/housewives (mostly middle-class) to say yes to take him home.
Rarely anyone in HK could be a world-class chief, bestseller cookbook author (as "illiterate" as Jamie Oliver "wrote" several) and charismatic presenter at the same time. None at all.
Monie and Kelena
wishy-washy food programmes, fuzzy philosophy of life, luxury, leisure and pleasure (four Ls) ideal for stinky monolithic pseudo-middle-class, a middle-aged charmless man with a handful inarticulate young beauty (or so-called models or Miss HKs) which makes one easily tend to think of Beauty and the Beast.
stupid gendered entertainment more than food, entertainer more than chief, sloppy graphic design rather than artistic film shooting and photographing, chiefs become merely informants, ignorant "cute" host working out behind the host chief, rarely teach how to cook it yourself at home
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