We live in the world of visual and interactive stimulation. Everything goes online, both downloading and uploading, and most importantly, for free.
Books no longer occupies a significant part of our life as it used to be. Books is dead. Printed books is dead too.
The title of Gomez's latest book might be misleading and self-contradictory for this is a printed book. Gomez contends that publishing is not dead for five reasons, putting books into an art form is another thing, all relevant to talent.
1. Find talent. Talent to find something worth consuming.
2. Support talent. Talent to turn an initial splash into a career.
3. Edit talent. Talent to edit given writers need texts edited (Gomez refuses to use the term writers though, which tends to limit ourselves to a particular format)
4. Expose and market talent. Likewise, talent to market writers.
5. Pay talent. Talent to turn online read count to revenue.
The key to success is, I think, the ability to identify the market. The form of market evolves in unprecedented way so as technology but the market for ideas and innovation is always there and never changes. Identify the niche market now.
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