Evangelicals and Wal-Mart

Another article about Evangelicals after reading one about them and Hollywood film Fireproof (2008), it is Rebekah Peeples Massengill's "Why Evangelicals Like Wal-Mart: Education, Region, and Religious Group Identity," Sociology of Religion, Vol. 72, No. 1, 2011, pp. 50-77.

Self-identified evangelicalism is consistently associated with approval of Wal-Mart, while college education is linked to disapproval of it. Interestingly, the same effect does not persist among evangelicals, for whom college education has no consistent, significant effect on the odds of judging the giant retailer unfavorably. Massengill argues that education may function differently for evangelicals than for the larger population, offsetting the liberalizing effects that are typically assumed to accompany attending college.