Knowledge makes us weak and vulnerable. And it curses us.
"This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has 'cursed' us. And it becomes difficult for us to share our knowledge with others, because we can't readily re-create our listeners' state of mind."
"There are, in fact, only two ways to beat the Curse of Knowledge reliably. The first is not to learn anything. The second is to take your ideas and transform them."
How? Chip Health & Dan Heath have the answers to transform ideas to beat the Curse of Knowledge, and literally make ideas stick to make people listen, understand, remember, believe, care, and change.. In their Made to stick: why some ideas survive and others die (New York : Random House, 2007; or Chinese translation: 姚大鈞譯：《創意黏力學 : 簡單、意外、具體、可信、情緒、故事》（台北市：大塊文化，2007）), the Heaths present six principles of sticky ideas: Simple, Unexpected, Concrete, Credible, Emotional, and Stories - SUCCESs.
It is an interesting and easy-to-follow book. Strongly recommended.
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